WorldPoint is an international supplier of a comprehensive line of quality CPR and simulation training products. The goal of this project was to create a new message to let their customers know about a new West Coast warehouse. The new warehouse will help make shipping faster and more affordable. They had run previous ads but weren't gaining the traffic they wanted. I came up with a few new concepts and this was the one they liked the best as it grabs the attention and is a fun play on words.