Dash In Convenience stores, a popular East Coast chain is rebranding and opening its largest store that includes new food and beverage offerings. I worked with them to write new messaging for marketing signage.
WorldPoint is an international supplier of a comprehensive line of quality CPR and simulation training products. The goal of this project was to create a new message to let their customers know about a new West Coast warehouse. The new warehouse will help make shipping faster and more affordable. They had run previous ads but weren't gaining the traffic they wanted. I came up with a few new concepts and this was the one they liked the best as it grabs the attention and is a fun play on words.
Shine Window Care is a franchise-owned residential window cleaning and home services company. I worked with the two founders on writing copy for their marketing postcards, Facebook Ads, Email Newsletters, door hangers, and magnets.
Joybird Custom Furniture is a specialty online store selling mid-century furniture. I worked with them on creating product descriptions for a variety of their furniture pieces. See samples below and visit https://joybird.com/all/ to view more descriptions.
Umanos sells sustainable care products made from marine superfoods. I worked with the founder on revising their web copy and brand messaging for a Kickstarter campaign.
I wrote new headlines and created a doc with marketing messaging to use for the site. The Kickstarter campaign helped surpass their goal and sales continue to improve every quarter.
See the whole site here: https://heyumanos.com/
Parker & Burke provide wealth management services for people looking to retire. I met with two of the founders to learn more about the company and then wrote all new website copy.
The goal was to make the tone more personal and be consistent where we wanted to lead the reader. Overall, the clients loved how they didn’t sound like everyone else and captured why they do what they do.
View the website here: https://www.sagerutty.com/parker-burke
View entire website here - https://dashin.com/careers/
Website copy for the new Dash In careers website. Dash In is a popular convenience store chain located on the East Coast. I worked with the marketing director and creative team on writing all new website/branding copy for their careers page.
I worked directly with the owner of DOMI Italian Ice company to help come up with a unique brand message, values, and tone of voice. The main brand tagline I came up with was “Good Ice. Good Work. Good People.”
The brand positioning statement is also labeled on the truck, which is “A creative way to serve Italian ice and do good for others didn’t exist, so we created it.”
Citi Retail Services is a full-service collaborator focused on growing retailer' sales and building customer loyalty. I wrote copy for their marketing posters that will be displayed in Citi bank branches across the country. Each poster has a different theme whether it be for home improvement, clothing, jewelry or other big purchases. The objective was to write copy that helps trigger the emotion displayed in the image.
Tractor Supply is an industry leader for selling and manufacturing tractors and outdoor power equipment. Here are samples of direct mail onserts that are sent to consumer and commercial credit card holders. I wrote the headlines and supporting copy. Each headline corresponds with the image and product described.
I worked closely with the CEO and VP of lulafit to help write all new website copy for their re-branded website.
The goal was to write copy speaking to their two customers (employees & employers) and create an aspirational/customer-focused message and tone. The new copy is positive and straightforward about what the customers get when working with lulafit.
Sofie is a new beauty video shopping software helping both creators and viewers. Creators have a way to increase their affiliate revenue while helping customers better shop and buy products in the video.
I worked with the founder on writing new copy to help get influencers to sign up for the beta and use Sofie to help get better commissions.
Renovation Sells is a pre-sale home renovation design and construction team. Website: https://www.renovationsells.com/
They are expanding their services to franchisees (currently in Chicago, IL) around the country. I worked with the two owners on writing website copy for their main site and franchise site.
I also completed brand messaging guidelines that helped create the tone and messaging for the main website.
Marketing copy for Four50 Belmont Luxury Apartments. I wrote the copy for both the brochure (pictured) and the website (https://livefour50.com/).
Copy headline and supporting copy for Volkswagen Rebate Letter Onsert. The piece is to tell the customer about a special tire rebate offer. The client was looking for copy that made an emotional connection for when you and your family travel. The main idea is for them to think of Volkswagen when they are looking at a car to help them create memories of traveling and adventure.
View entire website here - https://splashin.com/
Full website copy for the new Splash In website. Splash In is operated by the popular East Coast convenience store chain, Dash In.
The new car wash offers an eco-friendly, tunnel car wash that use SpinRite technology and safe products. I came up with all new brand messaging and tone for the site as this is the first location for the new tunnel wash. Dash In will be implementing more tunnel washes in the future.
Web banner copy I wrote for Staples. The banners are to talk about benefits for the Staples More Account Credit Card and attract customers to clicking and learning more about the card. Each banner highlights a different benefit and I came up with the headlines and supporting copy.
Facebook posts I wrote for Unilever Careers.
The client is focusing on getting young professionals to apply and work for Unilever. Each post highlights a different individual and the work they've done for one of the many brands under the Unilever umbrella. The goal was to talk about the work culture, opportunity to grow, and ask a question that leads individuals to apply.
View entire Domi Italian Ice website here - https://www.domi-ice.com/index.php
New brand messaging for Domi Italian Ice website. The brand launched a new business and site and they needed a brand message/strategy that highlighted that they are family-owned and give back to their community. A portion of every cup sold gives back to a local charity.
I helped write all new website copy for the home page, our values, and our way page. The tone is light-hearted, welcoming, and witty.
Here is copy I wrote for a Brooks Brothers card carrier aimed to promote private label credit card to customers. Brooks Brothers is the original authority on American style, offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids. I wrote the headline for the carrier and the benefits copy to highlight the benefits of signing up for the card.
Capture Co. Photo booth is a Dallas-based event company. I worked closely with the founder and wrote new website copy for her company.
See the whole website here: www.capturecoevents.com/
Jennifer Park is a professional career and spiritual coach with her business called Mindful Essentialist.
I worked with her to come up with all new website and branding copy. I helped tell her story through a personable, conversational about page along with writing clear copy on the homepage for people to understand how she can help others.
Homepage copy for the creative marketing agency, Concept Theory. I went through a brand discovery call with the founder and helped write marketing message for the homepage.
Facebook copy for a new feature story on Scooter Braun from True Inspirations.
The copy is meant to get readers to click and watch the full video. The Facebook Post has over 100K views and almost 900 shares.
Website copy for revised website of Chicago real estate firm, Rockwell Partners. They were looking for new copy that told more of their story, less technical, and more conversational. Instead of simply highlighting the buildings they work on, I focused on a message that highlighted what they do and why they’re successful while adding more emotional copy to tell the story.
A magazine ad for Erben Associates, an independent wealth advisory firm in Austin, TX. They wanted copy for an ad that will run in both the print and digital version of a local financial wealth magazine. Their audience are business owners and executives looking to plan an exit strategy for their business to create a secure future for their families.
Website copy for a HR consulting firm looking to launch new website and rebrand themselves to attract new customers. MaxPeople is a professional Human Resources consulting firm that offers premium on-site HR services and Employment Law support for organizations in need of an effective people strategy to grow their business.
Visit MaxPeople HR Website Here - http://maxpeoplehr.com