Copy mentorship for
small business owners and marketers who know they’re capable of more
You’re doing good work. But imposter syndrome, messy positioning, and the constant “I’ll get to it later” keeps the next step just out of reach.
Whether you want to improve the messaging on a new project, position yourself as an expert, or sharpen your copywriting skills, this program gives you the guidance and accountability to make real progress.
I take on a small number of coaching clients every quarter. If you’re interested, let’s chat (<- free chemistry call).
Is this how you’re feeling right now?
✔️ I keep writing the same copy and simply want to be better at my craft
✔️ You have an inconsistent messaging process and want to kick your deliverables up to the next level
✔️ You want to be known as an expert but struggle to position yourself as one
✔️ You’re ready to pivot to new services but not sure where to spend the energy
✔️ You want to charge higher but afraid if one client says ‘no’ you’ll never find work again
✔️ You have a steady workload but it’s often with low-paying clients and taking you away from working more in your business
The 1:1 copy coaching program can help you:
✔️ Increase your rates and feel confident doing it
✔️ Develop a clear niche and personal brand that positions you as the expert clients want to hire
✔️ Apply better copy strategy directly to the projects you’re already working on—emails, landing pages, campaigns, and product launches
✔️ Use this as real professional development: review current marketing projects together and walk away with clearer messaging and stronger copy
✔️ Become the marketer on your team who knows how to turn ideas into clear, persuasive messaging
✔️ Get one-on-one accountability and support, not a group program where you get lost in the crowd
Bex Elder
Copywriter and Translator
“I was hesitant to hire another copywriter for my website, but it was the best decision I made. The coaching ensured I finished it, helped me pitch my services, and clarified my goals. By the end, I felt more confident in my skills because a respected copywriter praised my work. Now, I love my new website—it sounds just like me and I'm proud to show it off. I'm confident it'll attract my dream clients."
Praise and results
Selina Wragg
CEO & Founder of Veuno Creative Agency
“Terry helped me (finally) relaunch my agency site with new copy (which I love) and a whole new look. It felt so good to knock this off my to-do list and have the accountability. It was so great to connect and talk marketing and strategy. He listened, gave some tough love, and came in with a fresh perspective on what to say and how to say it. Plus, I got tons of awesome and actionable copy tips, and a bit of motivation too :-). He was the mentor I needed at the perfect time!”
Lauren Jones
Fintech Content Writer
“I needed a website overhaul and clarity on my brand positioning as a writer. Terry helped me craft a clear homepage and pricing page, and brand myself as a fintech marketing expert for startups. The site is now clean and organized, with clear services and pricing. Terry’s feedback in real time and career advice were game-changers. His creativity and actionable advice were exactly what I needed.”
Please read:
This will be good for you if…
You can commit to a regular call schedule and show up prepared to work through real projects together
You’ve been freelancing for at least 2 years, have active clients, and want to level up how you position and run your business
You’re an in-house marketer who wants a sounding board to sharpen messaging and improve real campaigns you're responsible for
You’re feeling ‘okay’ about your work, but you know there’s a smarter way to package, price, and present what you do
You have real projects you want to improve (landing pages, offers, positioning, client messaging) and are ready to tackle them together
You’re ready to invest in your growth and work closely with someone who’s been through the same stage of building a freelance business
My expertise + What we can work on
Positioning & Personal Brand: Clarify your niche, messaging, and voice so clients immediately understand what you do and why you’re different.
Services, Pricing & Contracts: Move beyond hourly work into clear service packages, stronger pricing, and agreements that protect your time and value.
Client Acquisition: Build a reliable way to attract and close high-quality clients without constantly chasing the next project.
Personal Branding: Develop a strong personal brand that sets you apart and an ‘unclonable’ voice that has prospective clients say ‘I want to work with them!’
Customer Research & Buyer Psychology: Understand what your ideal clients actually care about so your messaging connects and converts.
Website & Portfolio Messaging: Turn your website and materials into a clear, confident representation of the work you do and the clients you want.
Navigating Client Conversations: Handle scope, pricing, feedback, and difficult conversations with clarity and confidence.
Long-term Brand Strategy: Grab a spot in your ideal customer’s mind that supports long-term growth. I’ll guide you in setting goals, planning initiatives, and adapting your brand positioning as your business evolves
10+ years of copywriting, marketing, and freelancing experience.
Working with Fortune 500 and top brands like these:
Nodding your head and saying ‘This is what I need!”
The (2-month) copy coaching program is $1,100 and includes:
4 (60-minute) recorded calls
Ongoing email support
Access to free resources
Your copy reviewed and edited together
Organized documents of all that we cover
Added to my roster of referral freelancers