Brand copy for the Good Hype Agency located in Asheville, NC. The client approached me looking for original web copy that highlights a new brand voice. They are an influencer marketing agency and wanted to come off as fun, smart, and modern. I worked with the owner on writing effective copy that explains what they do and who they are so they can attract the right clients.
Marketing copy for Four50 Belmont Luxury Apartments. I wrote the copy for both the brochure (pictured) and the website (https://livefour50.com/).
View entire website here - https://dashin.com/careers/
Website copy for the new Dash In careers website. Dash In is a popular convenience store chain located on the East Coast. I worked with the marketing director and creative team on writing all new website/branding copy for their careers page.
Website copy for revised website of Chicago real estate firm, Rockwell Partners. They were looking for new copy that told more of their story, less technical, and more conversational. Instead of simply highlighting the buildings they work on, I focused on a message that highlighted what they do and why they’re successful while adding more emotional copy to tell the story.
View entire Domi Italian Ice website here - https://www.domi-ice.com/index.php
New brand messaging for Domi Italian Ice website. The brand launched a new business and site and they needed a brand message/strategy that highlighted that they are family-owned and give back to their community. A portion of every cup sold gives back to a local charity.
I helped write all new website copy for the home page, our values, and our way page. The tone is light-hearted, welcoming, and witty.
Homepage copy for the creative marketing agency, Concept Theory. I went through a brand discovery call with the founder and helped write marketing message for the homepage.
Facebook copy for a new feature story on Scooter Braun from True Inspirations.
The copy is meant to get readers to click and watch the full video. The Facebook Post has over 100K views and almost 900 shares.
Joybird Custom Furniture is a specialty online store selling mid-century furniture. I worked with them on creating product descriptions for a variety of their furniture pieces. See samples below and visit https://joybird.com/all/ to view more descriptions.
A magazine ad for Erben Associates, an independent wealth advisory firm in Austin, TX. They wanted copy for an ad that will run in both the print and digital version of a local financial wealth magazine. Their audience are business owners and executives looking to plan an exit strategy for their business to create a secure future for their families.
View entire website here - https://splashin.com/
Full website copy for the new Splash In website. Splash In is operated by the popular East Coast convenience store chain, Dash In.
The new car wash offers an eco-friendly, tunnel car wash that use SpinRite technology and safe products. I came up with all new brand messaging and tone for the site as this is the first location for the new tunnel wash. Dash In will be implementing more tunnel washes in the future.
WorldPoint is an international supplier of a comprehensive line of quality CPR and simulation training products. The goal of this project was to create a new message to let their customers know about a new West Coast warehouse. The new warehouse will help make shipping faster and more affordable. They had run previous ads but weren't gaining the traffic they wanted. I came up with a few new concepts and this was the one they liked the best as it grabs the attention and is a fun play on words.
All original website copy for the company HaulHound - A Chicago-based logistics startup that offers a fleet management dispatch software for owner-operators, brokers, and small fleets. I worked with a co-founder on all new branding message and wrote new marketing copy for entire website. Visit www.haulhound.com to see more.
Here is copy I wrote for a Brooks Brothers card carrier aimed to promote private label credit card to customers. Brooks Brothers is the original authority on American style, offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids. I wrote the headline for the carrier and the benefits copy to highlight the benefits of signing up for the card.
Facebook posts I wrote for Unilever Careers.
The client is focusing on getting young professionals to apply and work for Unilever. Each post highlights a different individual and the work they've done for one of the many brands under the Unilever umbrella. The goal was to talk about the work culture, opportunity to grow, and ask a question that leads individuals to apply.
Original web copy for the company Matrix Technology Solutions.
MTS offers full-service business technology installation services. The company was re-branding their website and needed new copy to expalin to potential customers what they do and how they can help. They provide audio/visual, security, IT telecom, structured cabling, networking services, and more. A big client they work with is WeWork by helping provide technology solutions to help businesses get up and running.
Visit site here - http://matrixtechnologysolutions.com
Churika is a food startup that delivers fixed-price items from popular restaurants to offices as part as an employee benefit program. I wrote all branding and web copy for Churika. The client wanted to establish a friendly voice and highlight the benefits of having a food delivery service as a work perk.
PreVENT is the safest and most-effective way to VENT anytime, anywhere from the comfort of your smartphone. I worked with the creator of the App and helped him create new taglines and brand copy. You will see screenshots of the App as well as the copy for the home page and iTunes App description page. The client wanted a more casual voice and was happy with what I came up with.
Visit PreVENT Website Here - https://pre-vent.co
Copy headline and supporting copy for Volkswagen Rebate Letter Onsert. The piece is to tell the customer about a special tire rebate offer. The client was looking for copy that made an emotional connection for when you and your family travel. The main idea is for them to think of Volkswagen when they are looking at a car to help them create memories of traveling and adventure.
Web content I wrote for the company, Notecastr. Notecastr is a new website where podcasters can add detailed show notes from their podcast episodes, making it easier for their listeners to get more of what they love from their favorite podcasts. For podcast listeners, they can follow their favorite shows and get updates when they have uploaded new show notes. I helped write all new branding and web content. The client wanted to make sure they own the niche that is "show notes" and wanted to highlight the benefits of Notecastr for both the podcaster and the listener.
Visit Notecastr Website Here - https://www.notecastr.com
Website copy for a HR consulting firm looking to launch new website and rebrand themselves to attract new customers. MaxPeople is a professional Human Resources consulting firm that offers premium on-site HR services and Employment Law support for organizations in need of an effective people strategy to grow their business.
Visit MaxPeople HR Website Here - http://maxpeoplehr.com
Web Content I wrote for the company, WorksmART. WorksmART offers creative leadership workshops and arts and craft classes for business leaders and individuals. Their goal is to develop leadership skills through creativity as they feel "creativity is good for business." The client was rebranding the company and wanted new content for their website. I helped find the new message and write copy for the home page and all the secondary pages. Here are examples from throughout the website.
Visit WorksmART Website Here - http://www.worksmartadvantage.com
Web content I wrote for the company, BidScaler - a trade bid package RFP tool that general contractors use to create accurate bids. The client had me come up with all the branding copy and supporting marketing throughout the site. Work included the copy for the "home," "features," "about," and "contact" page.
Home page copy for Only Shirts.
This is a company called, Only Shirts and they design and custom make dress shirts for men. They are located in Dubai and are a new startup focusing on giving men a dress shirt that fits just right. Customers put in their measurements online or schedule a measuring appointment and then they have their shirt made and delivered. I wrote all original web copy throughout the website.
Visit entire site here - http://onlyshirts.grow.ae
BEEKER is a new App that uses Bluetooth Beacon technology to connect customers and small businesses. Businesses place a beacon in their store or business location and when a customer comes within 100 meters of the location, they can receive a message from the business to their mobile device. I was part of the initial team for BEEKER and helped them come up with the name of the app and the majority of marketing copy. Here are examples of a video script I wrote for an explanation video, and a magazine and digital ad.
Visit BEEKER Website Here - http://www.beeker.us
Here is web copy I wrote for The Inflatable Run, a 5K family-friendly inflatable obstacle course. The copy is very keyword driven and does rank on the first page in Google when you type in “inflatable run.”