View entire Domi Italian Ice website here - https://www.domi-ice.com/index.php
New brand messaging for Domi Italian Ice website. The brand launched a new business and site and they needed a brand message/strategy that highlighted that they are family-owned and give back to their community. A portion of every cup sold gives back to a local charity.
I helped write all new website copy for the home page, our values, and our way page. The tone is light-hearted, welcoming, and witty.