Led by me, Terry Schilling ⬆️
CREATE AND DELIVER A SUCCESSFUL LEAD MAGNET IN ONLY 2 WEEKS.
An exclusive workshop and community where we’ll work together to choose a topic, build a free digital lead magnet, and publish it online.
WORKSHOP ENROLLMENT CLOSED!
Joining gets you 1:1 access to private slack group and live videos with replays on demand. Plus, strategy to creating a new lead magnet, landing page, and 3-part welcome email series to help you sell a high-ticket offer.
Why this workshop right now?
When you have a high-converting lead magnet, you’re bringing in leads while you sleep.
The problem is we tell ourselves we’ll get around to it and find time for other stuff, don’t think anyone will find it valuable, or not sure how to set up all the tech and email stuff.
That’s why this workshop is a 2-week sprint to COMMIT. I’ll show you how to turn a simple process you do every day into a lead magnet, and how to set up the entire thing online successfully.
THIS IS NOT a course where you’ll watch videos of me and be left with no helpful action items. You have a deadline, a proven structure, and the accountability you need to create a powerful lead magnet that grows your email list fast.
You will learn and implement:
How to research and choose a topic your ideal customers are looking for (so your lead magnet solves a specific problem—instead of guessing)
How to create a simple, attractive, value-loaded lead magnet where people feel like you’re giving away a lot for free (but you’re not because you took a regular process and turned it into something others can use)
How to write a landing page so people know exactly what they’re getting and sign up without hesitation
How, when, and what to do for creating content promotions that bring the right audience to download your lead magnet
Write a welcome series to get subscribers to like you, get to know you, and trust you, so you can start selling your paid stuff
Mastering a whole system and doing it in a timely and doable schedule
Conversion copywriting frameworks that will not only help you sell this lead magnet, but future products and services.
BONUS: Get 3 months of post-workshop support (in case you fall a little behind).
WORKSHOP ENROLLMENT CLOSED
P.S. You can write off enrolling in the workshop as a business expense (more reason to join!)
A few success stories from others who’ve already made it
Kim DeGracia, PhD
Copywriter & Launch Strategist
Kim D. — Created “The Sell Before You Launch Checklist.”
I've been waiting a whole year to drop my lead magnet. Now I wake up to notifications that people are downloading my checklist (especially dream clients I've been wanting to work with!).
Terry definitely over delivered with this workshop and it gave me the motivation and accountability I needed. He was able to take this big task I wanted to complete and tear it up into bite-sized, doable chunks. I appreciated the daily emails, live sessions and slides with copy tips, feedback, Slack channel and more… plus it was cool to meet other online business owners. So I came away with creating my lead magnet and welcome email series, but also gaining more copywriting skills that I know will benefit my clients and my business.”
Ana Mexia
Copywriter and Founder of Copythatco.com
Ana M. — Created the “10 Must-open Newsletter Ideas Free Guide”
“I’ve only promoted my lead magnet once and I have 60+ subscribers already!! 🥳
After putting off starting my email list for about a year, Terry helped me put the plan in motion (finally). Not only did I create a great lead magnet, I also got useful feedback through the whole process—from choosing the topic to the final design.
Terry was so spot on with all the tips to craft a super valuable freebie and loved that we had support every day. The workshop was the exact accountability I needed.”
Here’s what to expect inside the workshop
We’re going to focus on a simple, doable strategy that fits within your current schedule—so after 2 weeks, you have a high-converting lead magnet brining ideal customers to your email list.
Here’s a breakdown of the days and strategy:
There will be 8 live sessions (replays available if you miss any) to go through each assignment and all the templates and frameworks. Plus, you get access to a private Slack group where I’ll have live office hours and you can ask questions and give feedback to the rest of the community.
Day 1 (Feb. 2nd): Warm welcome + coming up with your lead magnet idea. We’ll go over the types of lead magnets you can make—the goal is to create a PDF (click here for example) using Canva, Google Docs, or Google Sheets.
Day 2 (Feb. 3rd): Tips to research and validate your idea with peers and the workshop co-hort.
Days 3-6 (Feb. 4-7th): Share templates, examples and strategy for creating your digital lead magnet. This gives you Friday-Monday to design—I’ll also have live office hours to help answer questions.
Days 7-8 (Feb. 8-9th): These days you’ll learn what tech you need to build and write your landing page. We’ll discuss the best platforms to use like Squarespace or MailerLite to collect emails. I’ll share copywriting formulas and tips to write persuasive headlines along with copy to keep and throw out.
Day 9 (Feb. 10th): Cover what tech you need to collect emails and build your email series. In the live session I’ll share how to set up emails in Squarespace along with best platforms to use and best practices.
Days 10-12 (Feb. 11-13th): Go through tips to writing your engaging, trust-building 3-part welcome series. We’ll cover subject lines, sequencing, and creating a premium offer for the final email, so you get to work dream clients.
Day 13 (Feb. 14th): Where, how, and when to share your lead magnet. We’ll go over steps to create up to 3 content promotions so you get in front of a new audience. I’ll also share examples to market the lead magnet across your social media channels
Day 14 (Feb 15th): Time to launch your lead magnet.
Reminder: You get 3 months of support from me and other creatives in the group. If you have a tech question or for some reason miss a day and need to catch up later, I will be there to help. Plus, you’ll make new friends who will be happy to support you and help promote your lead magnet (and vice versa). This cross-promotion elements helps get everyone more subscribers.
The BIG goal is to…
Prove to yourself that you can do this
Learn copy and strategy tips to market something that genuinely helps people (this is valuable ALL THE TIME)
Meet fellow creators who will celebrate a HUGE win with you before the end of the year.
WORKSHOP ENROLLMENT CLOSED.
When you sign up, you’ll get an email with access to the Slack group along with instructions on how to watch the live sessions and what you’ll need.
Here’s a look at some of the encouragement, feedback, and collaboration from the previous workshop.
Interesting stuff, but is this for me?
Are you an entrepreneur, coach, or creator with at least 300 followers on social media and a website? Do you work for a company selling a product or service?
If you said yes, then you’re ready and capable to create a lead magnet that gets you hundreds of email subscribers and turn them into paying customers. Plus, you’ll learn how to write a welcome series to help sell additional services without feeling sleezy. AND…just in case you join and it’s not for you, I have a 100% money back guarantee (see FAQs for more).
This workshop is also for you if:
You have a service to offer but want a better way to sell it to dream customers.
You constantly tell yourself, “I’m going to create a new lead magnet” but then put it off for months or years.
You tell others “I’m working on setting up my newsletter” when you know you haven’t started yet (it’s okay, that was me too.)
You know the value in starting or growing an email list, but find it complicating and overwhelming.
You want to create a lead magnet and plan to… but just need to get some ideas together first.
You work better with step-by-step instructions and having access to someone who knows what they’re doing.
You’re not a technical genius and just want a simple, effective way for people to download your lead magnet and collect emails.
You want to have fun creating something valuable with fellow business owners.
More wins from workshop members
“Highly recommended the workshop with Terry. As a junior copywriter I learned so much.
I created a great lead magnet that’s already bringing me leads—along with a full email sequences to support it. Terry is great to work with overall and is there to give feedback and help every step of the way.” — Tyler N. Copywriter
“The process of creating a lead magnet was broken down into easy to manage chunks.
Within a week I had taken my lead magnet from vague concept to finished product and had a landing page and ideas for promotion. Usually I struggle to fit business development around client work, so it was great having accountability from Terry and the group.” — Michelle P. Copywriter
Meet Your Instructor
Hey, I’m Terry Schilling. I’ll be your instructor for these 2 weeks. The pic to the left is me with all the excitement I have when you join the workshop. Some background on why I think you’ll gain a lot from being in this workshop—I’ve written emails that helped sell products for top companies including AirBnb, Kimberly-Clark, and Hyatt Hotels—including a welcome series for a startup that lead to 2 six-figure contracts.
I’ve launched two lead magnets for my business and it’s led me to having a growing list over 1,300 subscribers and launching The Cool Copy Newsletter. Through email marketing and lead magnets, I’ve landed multiple $10K projects, earned over $8,000 in product sales, and made plenty of supportive new friends. I like learning and teaching persuasive copy and buyer psychology, along with helping people create cool stuff that helps people. This workshop combines my experience and interests to help others build an email list that takes their business to a new level of success. I’m telling ya… seeing people download something you created, getting feedback on how helpful it is, and then receiving emails from people buying from you is a cool feeling.
Ready to create something cool and helpful together?
Click the shiny blue button below to grab one of the 20 open spots.
Frequently Asked Questions
When is it?
It starts Wednesday, February 2nd, 2022 @ 10:00 AM CST with a schedule to launch your lead magnet on Tuesday, February 15th, 2022.
Is this worth over $200?
If you're nervous about paying for this workshop, I want to remind you that our goal is to turn your idea into an actual product that brings perfect clients to your business. I bet you've come close to starting, but this workshop is designed for you to start and finish. Plus, you get full email support and 3 months of additional support from me. Any question you ask, I'll answer it (or others in the group can help too). Paying $247 for no more proscrastination, knowing what to do and how to do it, seeing people get value from you, and taking a step forward in your career sounds like a good deal to me. Oh, and you can write off this purchase as a biz expense.
Can I use what I learn for my clients or company?
Great idea! And yes! In case you're not ready for any self promotion right now or want to help out a client or company, this workshop will give you insight into how to research an effective lead magnet idea, create one, market it, and gain new subscribers for a client or company newsletter. Plus, you'll get templates and formuals to help make writing headlines, subject lines, and landing pages easy.
Will all the live streams be recorded in case I miss one?
Yes. So if you miss it live or need to catch up, you’ll get the link to watch when you’re available.
Will I be able to ask Terry questions outside of the live streams?
Yes. You’ll have my email and can private message me in the Slack group.
Can I join if I don’t have my own business and work for someone else?
Hell yes. I highly encourage you to join, even if you are a part of the marketing team for a company, or leader of a company who has an email list or newsletter. This workshop will help you come up with a lead magnet your audience wants to download and will use. You’ll also learn copywriting tips and strategies to write effective emails and landing page copy to help market future ideas. Imagine how cool it will feel when others in your company see you bring in new prospects.
Do I have to pay for any additional software?
I’m going to say probably. I encourage people who have a website (using Squarespace, Webflow or Wordpress) to join. This is important because you need to create your landing page and connect an email marketing software like MailChimp. BUT… I will talk through platforms you can use like MailerLite and Canva (both are free).
Will you upsell me on anything else?
Ew, No. I get why you ask, but I promise there will be no pitches on any other product or service.
Can I get my money back in case it's not for me?
Of course. I offer a 100% money back gaurantee if you email me by the end of Day 3 of the workshop. Just let me know you can't complete the workshop and I'll send your money back. You will lose access to the group and all materials for the rest of the workshop.
Will I have fun and learn something new?
Yup! That's an easy one.
If you have a question I didn’t answer yet and curious if this workshop will benefit you, contact me here and I promise I’ll get back to you within 24 hours.
